An important phase of Search Engine Optimisation is "performing off site optimisation", which can be described as increasing the popularity or visibility of your site over the web. Once you will complete the best "on site optimisation" for the website, will ensure the best and unique keyword rich content in every pages of the site, then you are ready to start the off site optimisation, which can be named as back linking as well (remember, off page optimisation is not only the "back linking", it is more than that).
Search Engine Optimisation is always very simple. It needs the expertise, patience and common sense (yes that's right). You can follow the steps described below to increase the popularity of your site in the World Wide Web.
Directory Submission: There are many websites who lists all the different types of sites, called web directory. For example Dmoz is one of the link directory where you can submit your website for listing. Many directory listing site will add your web directory once you pay them but there are many free directory listing websites like Dmoz. You need to find out the directory listing sites and you need to submit your website to them. The important point you need to remember, you will get more value from the search engines if your site has the relation with the other sites which has very high page rank (PR). You will get many low ranked sites (below 4), which will offer you the free directory submission. SEO Experts will highly recommend you to submit your site only to the high ranked websites. Search Engines loves the quality not the quantity of the back links.
Social Bookmarking: websites like Digg.com allows its users to share the web links, pictures, stories or videos with the others. If you have some quality content to share with others, this kind of site will provide you the high quality back links as well as the traffic, which can be very valuable for the optimisation.
Social Media Platform: Many businessmen would like to see the Facebook, Twitter or Google Plus as a great opportunity for meeting new customers. Your website should have a social media web page, if many people likes your page, it can be worthy for your site in terms of SEO. Social Media can be the next battle ground for off site optimisation, SEO Specialists believe.
Web 2.0: Web sites like Squido and HubPage provides the opportunity to link your site with different platforms, most of the time this is single page based and not very complicated to use as well, but very powerful platform for back linking.
Guest Blogging: As web owner, if you have any question, suggestions or recommendations for the other people, who are in the same business, you can use different blogs which is completely related to your industry. You can write or comment there with your web address's, which will increase the visibility of your web site. Please make sure that you are using the blog which is related to your business and obviously the quality of the website does always matter (use only high page ranked blog).
Press Release Submission: Once your site is ready to present to the customers, you can prepare different press release and start submitting that to the PR websites. Some of the press release will cost you money but there are many sites where you can submit your release for free by offering the latest product or any seasonal offers from your business. These kind of sites will help you to get easy and quality back links along with the possibility to met the potential customers.
Article Submission: This is the difficult job in terms of quality back link building. You should write different key word rich articles and you need to submit those to different article directory. Some of those article directory will allow you to submit the article for free, some web sites will charge you. You just need to ensure the quality of the article directory (high page ranked), either it is paid submission or free. Ezinearticles is one of the free article submission directory with high page rank. Quality of the article is very important as only good quality articles will attract the potential customers.
SEO Campaign has a group of expert people who are capable to provide the best back linking service including the article writing for your website to ensure the stability of the optimisation. If you have any question, please contact us, we will be happy to help.
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