Search Engine Optimisation (SEO) is the technique to prepare a website for Search Engines like Google, Bing or Ask. Optimising your website is pretty simple if you follow the guideline of optimisation provided by the search engines like Google. Preparing the website for the Search Engines has two different phases: On site SEO and Off Site SEO. On site Search Engine Optimisation includes all the modification or update which SEO expert will perform inside the website, while off site SEO includes the directory submission, article writing, press release submission, social book marking and any other types of back linking. In this article I will explain the steps for on site optimisation.
Key word research: As web owner, you need to find out what your potential customers are looking for. You can do it in two different ways, either you can "guess the keywords" (obviously that's not the best way, please don't be lazy) or you can use certain tool to do the key word analysis. Market Summary or Sem Rush can be used to perform the keyword analysis. You can get help from SEO specialists to do the key word analysis for your business as well.
Key word rich title tag: After you have selected the keywords, you should have many keywords inside the Title Tag. For example <title> key word 1-keyword 2-keyword3 </title>. You need to ensure that your most important keywords turns in first with the help of the title tag.
Key word rich description: Google used to get the search result result based on the key words found in the website. Many people has abused the system by keeping lots of irrelevant keyword in their site just to get the traffic. Some people has written only the key words in different pages of the site in a same colour as the page background. As a result of that, search engine has found that website against the user search and user has found the website "something irrelevant". Because of this, Google has changed the searching algorithm and now Google is focusing more on the Meta description instead of the Meta tag. You need to ensure that you have a key word rich description which will summarise the page content. Experts with good content writing skill can help you to ensure the best quality content for your site.
Key word rich headline: In every page of your website, create the keyword rich headlines. Make sure the headlines are closely related to the page content. Use different headline tags (h1, h2, h3 etc) and put the keywords inside those heading tags. It will help the search engine crawlers to find out something from your website or webpage for the user query.
Keyword density: Density of the keyword within your site is very important for "on site optimisation". When you prepare the content of the page, you need to make sure that any specific key words inside the individual article should not be used for more than 2 percent (counting is easy, count all the words and get the percentage!). If the search engine spider gets one keyword for more than 3 percent in a single page, it can be considered as keyword spamming and your site can get bad impact from the crawlers.
Use italic and bold keyword: Using Italic and bold style for the special words will help the robots to get the keywords easily and put more importance on those and therefore the possibility of getting your site on the Search Engine Result Page (SERP) will increase.
Running the SEO Campaign can give you the opportunity to boost up the business by getting the potential customers from internet. But to ensure the success, you need to make sure that SEO will be done by the expert (you can be the SEO expert as well)
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