Saturday, 26 May 2012

How to earn from Internet?

There are many ways to earn from internet. If you have any expertise, it can be in programming, web designing, search engine optimisation, even if you have good typing skill, you can become a member of any of the free lancing website like oDesk, Elancer, rent a coder and you can start bidding for the work. You need to remember that, initially it is difficult to get the work online untill you will have some good experience and positive feedback given by the previous customer. One of the easy strategy to get the work initially is to complete the profile carefully to attract the user and try to offer cheap price initially, which will help you to get first few job.

If you have your own website or blog, there can be another opportunity to earn from the advertiser. This is pretty simple,  Organisation like Google collects thousands of adds from the companies who wants to do online marketing. If you have a place (web site or blog) to show this add, then you can contact to Google and they will provide the add for your site free of cost. If any of the site visitor click on those add, than you will get paid for certain amount. This whole scheme known as "Google Ad sense". Opening the account with adsense is quite easy, if you have a Gmail account, you can use that for Adsense. Google will give you some code, you just need to paste those code in your site. All the instruction will be given by Google.

Apart from Google adsense, you can have the publisher account from some other company like Clicksore as well. But I believe Google pays much much better than any other publisher account.

How much you can earn from adsense? There is no certain answer for this question. It depends on the number of the visitors on your site and how much the add was for (which you will never know). Some of the adds can pay you £1 to £5, on the other hand some adds will pay you only £.05 to £0.99.

But all you can hope that if you have a great web site with unique content, if you can do proper Online Marketing, SEO including many links of the site; then you will get high volume of traffic, you can expect some smart income from your site.

If you need any support, please contact to SEO Campaign

Sunday, 13 May 2012

What is Search Engine Optimisation (SEO)

The traditional marketing has been changed in last few years based on the technology and the use of internet. Many people like to buy any specific product or service from internet instead of going to the shopping centre now. The main reason behind that is buying something from internet is easy, hassle free and will offer the user to check the range of product or services without spending long time or doing the hard work (walking from shop to shop). As customer, we just to go on internet, open our Google page and search for the product. This is the reason why the business men doesn't know what you are looking for but the Search Engines know about your interest.

Considering this fact, business web sites been updated in such a way that whenever a potential customer looks for certain product or service, search engine robots (kind of programme which is crawling all the web server 24/7 and indexing the content of individual web sites. Other name of this robot is "spider") are collecting the information about the content of the site and when customer is looking for something, search engines are providing the result from the web pages been indexed before to the customer.

Search Engine Optimisation (SEO) can be done either on page (on site optimisation) or off site optimisation (which is named as back linking sometimes). But the effective SEO includes both on site and off site optimisation. Optimising the website will ensure that Spiders can crawl your pages, can index the content of the page and after that the web site will be presented against the specific search by the customers.

Not necessary your SEO Campaign will have to be very expensive, you can do the organic white hat SEO over a longer period to ensure the visibility of the site on web. 


How to do Search Engine Optimisation (off site optimisation)


An important phase of Search Engine Optimisation is "performing off site optimisation", which can be described as increasing the popularity or visibility of your site over the web. Once you will complete the best "on site optimisation" for the website, will ensure the best and unique keyword rich content in every pages of the site, then you are ready to start the off site optimisation, which can be named as back linking as well (remember, off page optimisation is not only the "back linking", it is more than that). 

Search Engine Optimisation is always very simple. It needs the expertise, patience and common sense  (yes that's right). You can follow the steps described below to increase the popularity of your site in the World Wide Web.

Directory Submission: There are many websites who lists all the different types of sites, called web directory. For example Dmoz is one of the link directory where you can submit your website for listing. Many directory listing site will add your web directory once you pay them but there are many free directory listing websites like Dmoz. You need to find out the directory listing sites and you need to submit your website to them. The important point you need to remember, you will get more value from the search engines if your site has the relation with the other sites which has very high page rank (PR). You will get many low ranked sites (below 4), which will offer you the free directory submission. SEO Experts  will highly recommend you to submit your site only to the high ranked websites. Search Engines loves the quality not the quantity of the back links.

Social Bookmarking: websites like Digg.com allows its users to share the web links, pictures, stories or videos with the others. If you have some quality content to share with others,  this kind of site will provide you the high quality back links as well as the traffic, which can be very valuable for the optimisation. 

Social Media Platform: Many businessmen would like to see the Facebook, Twitter or Google Plus as a great opportunity for meeting new customers. Your website should have a social media web page, if many people likes your page, it can be worthy for your site in terms of  SEO. Social Media can be the next battle ground for off site optimisation, SEO Specialists believe.

Web 2.0: Web sites like Squido and HubPage provides  the opportunity to link your site with different platforms, most of the time this is single page based and not very complicated to use as well, but very powerful platform for back linking. 

Guest Blogging: As web owner, if you have any question, suggestions or recommendations for the other people, who are in the same business, you can use different blogs which is completely related to your industry. You can write or comment there with your web address's, which will increase the visibility of your web site. Please make sure that you are using the blog which is related to your business and obviously the quality of the website does always matter (use only high page ranked blog).

Press Release Submission: Once your site is ready to present to the customers, you can prepare different press release and start submitting that to the PR websites. Some of the press release will cost you money but there are many sites where you can submit your release for free by offering the latest product or any seasonal offers from your business. These kind of sites will help you to get easy and quality back links along with the possibility to met the potential customers.

Article Submission: This is the difficult job in terms of quality back link building. You should write different key word rich articles and you need to submit those to different article directory. Some of those article directory will allow you to submit the article for free, some web sites will charge you. You just need to ensure the quality of the article directory (high page ranked), either it is paid submission or free. Ezinearticles is one of the free article submission directory with high page rank. Quality of the article is very important as only good quality articles will attract the potential customers.

SEO Campaign has a group of expert people who are capable to provide the best back linking service including the article writing for your website to ensure the stability of the optimisation. If you have any question, please contact us, we will be happy to help.

How to do Search Engine Optimisation (On page optimisation)

Search Engine Optimisation (SEO) is the technique to prepare a website for Search Engines like Google, Bing or Ask. Optimising your website is pretty simple if you follow the guideline of optimisation provided by the search engines like Google. Preparing the website for the Search Engines has two different phases: On site SEO and Off Site SEO. On site Search Engine Optimisation includes all the modification or update which SEO expert will perform inside the website, while off site SEO includes the directory submission, article writing, press release submission, social book marking and any other types of back linking. In this article I will explain the steps for on site optimisation.

Key word research: As web owner, you need to find out what your potential customers are looking for. You can do it in two different ways, either you can "guess the keywords" (obviously that's not the best way, please don't be lazy) or you can use certain tool to do the key word analysis. Market Summary  or Sem Rush can be used to perform the keyword analysis. You can get help from SEO specialists to do the key word analysis for your business as well.

Key word rich title tag: After you have selected the keywords, you should have many keywords inside the Title Tag. For example <title> key word 1-keyword 2-keyword3 </title>. You need to ensure that your most important keywords turns in first with the help of the title tag.

Key word rich description: Google used to get the search result result based on the key words found in the website. Many people has abused the system by keeping lots of irrelevant keyword in their site just to get the traffic. Some people has written only the key words in different pages of the site in a same colour as the page background. As a result of that, search engine has found that website against the user search and user has found the website "something irrelevant". Because of this, Google has changed the searching algorithm and now Google is focusing more on the Meta description instead of the Meta tag. You need to ensure that you have a key word rich  description which will summarise the page content. Experts with good content writing skill can help you to ensure the best quality content for your site. 

Key word rich headline: In every page of your website, create the keyword rich headlines. Make sure the headlines are closely related to the page content. Use different headline tags (h1, h2, h3 etc) and put the keywords inside those heading tags. It will help the search engine crawlers to find out something from your website or webpage for the user query.

Keyword density: Density of the keyword within your site is very important for "on site optimisation". When you prepare the content of the page, you need to make sure that any specific key words inside the individual article should not be used for more than 2 percent (counting is easy, count all the words and get the percentage!). If the search engine spider gets one keyword for more than 3 percent in a single page, it can be considered as keyword spamming and your site can get bad impact from the crawlers. 

Use italic and bold keyword: Using Italic and bold style for the special words will help the robots to get the keywords easily and put more importance on those and therefore the possibility of getting your site on the Search Engine Result Page (SERP) will increase.

Running the SEO Campaign can give you the opportunity to boost up the business by getting the potential customers from internet. But to ensure the success, you need to make sure that SEO will be done by the expert (you can be the SEO expert as well)